PrivatelyPromoted was a group project, developed in a team of four, as part of the ‘Design Engineering Futures’ module, part of the Design Engineering (MEng) course at Imperial College London.
PrivatelyPromoted envisions a future where all data is private and where targeted advertising does not work without the explicit authorisation of the user. PrivatelyPromoted is a new marketplace promoting user centred targeted advertising.
Project summary
Current state of digital advertisement and data sharing
Past, present, and future legislation and technological enablers for proposed future scenario
Overview of future scenario for which PrivatelyPromoted was created
Summary of stakeholder requirements in future scenario
Exploration of different forms PrivatelyPromoted’s product could take
Overview of the PrivatelyPromoted system
UI development (1)
UI development (2)
Overview of insight generation and data transfers
Explanation of the advert selection process (1)
Explanation of the advert selection process (2)
Explanation of how payments would be handled
PrivatelyPromoted proof-of-concept (1)
PrivatelyPromoted proof-of-concept (2)
Stakeholder validation of PrivatelyPromoted
Evaluation of PrivatelyPromoted
Marketing and business strategy
Growth opportunities and limiting abuse of the system
Project management and references
